The Wild Recipe for Success: Au Naturel
💇♀️ Emma Barber
We have upgraded our formula to provide even longer-lasting protection against body odour
Formulating a high-performing natural deodorant is no easy feat but Wild’s team of experienced skin care experts have landed on a brand new formula that is scientifically proven to provide 24 hours of protection from body odour. Each Wild scent is packed full of natural ingredients that have a specific purpose; whether that’s stopping the growth of odour causing bacteria, making sure wild glides on smoothly or keeping your armpits smooth and moisturised. Let’s meet some of the ingredients working to keep your stench at bay:
Please welcome to the stage: The Wild base ingredients!
First up, Caprylic/Capric Triglyceride. In simple terms, this is coconut oil combined with glycerin (a sweet, syrupy solution). This acts as an emollient to help make sure your deodorant glides onto your pits without pulling (ouch!)
Second up, we have Tapioca Starch. You may have heard of bubble tea from the 2010 BOOM in popularity of this drink which originated Taiwan in the 1980s. Believe it or not, we use the same ingredient extracted from the root of the cassava plant! We love it for its absorbent properties which helps keep your pits nice and dry.
Next, we have Stearyl Alcohol, a white, waxy solid that prevents the deodorant from separating into its oil and liquid components. This ingredient can be a little misunderstood because we see “alcohol” and think drying, harmful, harsh on skin. It’s actually a non-drying ingredient, touted for its conditioning and softening properties.
All rise for Sodium Bicarbonate, a.k.a. baking soda. The humble kitchen cupboard essential is taking a walk on the Wild side! This is very effective at controlling odour and is added in minimal quantities to reduce the risk of skin irritation (and for those that do find they have irritation from Wild’s regular range, our sensitive skin range is for you!).
Let's check out Triethyl Citrate. This is also known as citric acid, and this ingredient helps keep your refills looking and smelling fab, as it helps stabilise the scent! It's got great skincare properties and is non-toxic, eco-friendly and bio-degradable made from 100 % renewable carbon source - right up our street!
Now for Sunflower Seed Wax, a vegan wax which helps out with ensuring that smooth texture upon application. It’s also rich in Vitamin E which is great for your skin as it’s brilliant at locking in moisture. Honestly, we’re pampering your pits at this point!
Make some room for Parfum. Don’t be so quick to think immediately of chemical fragrances - it’s not quite where we’re headed! Ideally, we wouldn't use the word "Parfum" in our ingredients but we are required by cosmetics regulations to label our perfume combinations with this! It may look generic, but each scent has a different combo of fragrances, so on our ingredients page, you can check out which extracts have been used under each scent.
Let’s hear some noise for Coconut Oil! Coconut oil is a really moisturising ingredient that has natural antibacterial and anti-fungal properties whilst smelling great. There’s not much more to say - we have nothing but love for coconut oil.
It’s time to look at Cocoa Butter, otherwise known as Theobroma Cocoa Seed Butter. Everyone loves a bit of this butter, as it’s loaded with fatty acids to ensure intense hydration for your pits, and reduces the skin's moisture loss by creating a protective “barrier” on the skin.
Another great butter we all love, it has to be Shea Butter. A true queen in the world of moisturisers. Soft and smooth pits all round!
Let’s not forget Tocopheryl Acetate. This ingredient keeps the combination of natural oils, waxes and butters stable - think of it as your friend on a night out keeping the group together. Heroic, and invaluable.
A big welcome to two of our newest additions in the Wild formula which are helping boost efficacy even further!
Firstly we have Magnesium Hydroxide joining us on the Wild side. As you may know, when you sweat, it isn’t actually your sweat that smells a bit iffy, but when it gets trapped in your (lovely) armpits, it creates a bit of a party location for bacteria. Magnesium Hydroxide counteracts these odour-causing bacteria on the surface of the skin without being absorbed into the skin to help keep you smelling fantastically fresh
Secondly, a warm Wild welcome to Zinc Ricinoleate. This ingredient is a compound that absorbs and traps odour molecules, which means the odour receptors in your (or anyone else’s nose) will never smell them! Genius little molecule, really.
What a recipe, eh?
P.S. Disclaimer Please don't eat your Wild though...
See here for a full list of ingredients.